May 22, 2010

It's all in the font?

To protect my happy little car and ensure the big bad police don't take Lil Neon away, I have car insurance. Yup, that thing we pay for monthly which we pray we'll never need and (on short pay weeks) can't figure out the real purpose of?

I received an e-mail from Esurance (the carrier who insists that high premiums and the biggest deductibles on planet earth are beneficial to my personal growth) which details the exciting new change... Are you ready? Sitting down? Defibrillator on hand? Good.

They've changed their logo from this...

To this...
Why? Well, thank goodness I have an e-mail to explain it! I'd have gotten my statements and though them to be fraudulent - and possibly filled with anthrax - had I not known of this change.

They believe - and this is quoting from the source material - that the new logo "is modern and approachable." So what I've gleaned from this is that the new black, lower case font is modern (in that way that means a child who hasn't learned about capitals wrote it) and approachable (in that way of nice old ladies who never shun you). So I can now walk up to the new logo and shake its E?

If they waste actual paper - thus killing trees - to inform others who lack e-mail, I'm switching companies, approachable, modern logo or not!


  1. I prefer the new logo. The thumbnail picture on the old one is too small to appreciate and the blue "e" is sinister.

  2. Well, what do you want out of a group of Olde Worlders. Now when your rates go up, you will know and be proud of the fact that you and who knows how many other people paid a large sum of money to some group of THINKERS to come up with the new larger logo.
    It is a proud day for dumb. Now you must ask yourself, if this is now, then what is next.......

  3. God bless esurance, we can all now rest pacefully in our beds safe in the knowledge that their new logo is making the world a better place.

  4. If you need your ex-girlfriend or ex-boyfriend to come crawling back to you on their knees (no matter why you broke up) you gotta watch this video
    right away...

    (VIDEO) Have your ex CRAWLING back to you...?