To protect my happy little car and ensure the big bad police don't take Lil Neon away, I have car insurance. Yup, that thing we pay for monthly which we pray we'll never need and (on short pay weeks) can't figure out the real purpose of?
I received an e-mail from Esurance (the carrier who insists that high premiums and the biggest deductibles on planet earth are beneficial to my personal growth) which details the exciting new change... Are you ready? Sitting down? Defibrillator on hand? Good.
They've changed their logo from this...
Why? Well, thank goodness I have an e-mail to explain it! I'd have gotten my statements and though them to be fraudulent - and possibly filled with anthrax - had I not known of this change.
They believe - and this is quoting from the source material - that the new logo "is modern and approachable." So what I've gleaned from this is that the new black, lower case font is modern (in that way that means a child who hasn't learned about capitals wrote it) and approachable (in that way of nice old ladies who never shun you). So I can now walk up to the new logo and shake its E?
If they waste actual paper - thus killing trees - to inform others who lack e-mail, I'm switching companies, approachable, modern logo or not!